EADS Announces Three Year Sponsorship Deal with the Cardiff Blues
EADS has extended its current sponsorship agreement with one of Wales’ top flight rugby teams Cardiff Blues, for a further three years. As principal partner since 2008, the deal means EADS appears as main sponsor on the players’ shirts for another three seasons.
This comes at a pivotal time for Cardiff Blues, as they near the end of their first season at their £50m, 27,000-seater home at the Cardiff City Stadium which they share with Cardiff City Football Club. In the past year the club has been developing and evolving both on and off the pitch, with corporate membership and hospitality at the exclusive Premier Club continuing to grow and expand. After another strong European run, the Cardiff Blues side will again be pushing on all fronts in Europe next season, the Anglo Welsh Cup and the Magners League.
Robert Norster, Chief Executive of the Cardiff Blues said: “EADS have been on board throughout our historic move to a new stadium over the past two years, and as we continue to further our position as one of the dominant forces in European Rugby on and off the field of play. We’re delighted that our association with EADS is to continue for a further three years, and hope to build on the successes we’ve already achieved.”
Robin Southwell, Chief Executive Officer of EADS UK commented: “We’re really proud of our sponsorship of the Cardiff Blues which reflects EADS' commitment to Wales and the further development of the Welsh knowledge-based economy. The Blues are focused on excellence and we work tirelessly to achieve the same goals for our own demanding customers.
“The existing partnership has delivered benefits to both sides and as a result we are pleased to be associated with Wales' leading team for another three years. It has been a great way to build brand awareness and strengthen our links with the wider community